**Japan Relief Fundraiser Press Release**
Amaretto Breedable Horse Fans Raise $82,000 USD for Japan Relief
The online community of Second Life rallies in support of relief efforts by Americares ©Binghamton, New York, April 3, 2011: The Second Life Community opened both hearts and pockets to support fundraising efforts to aid Americares© in administrating disaster relief supports for the crises in Japan following the earth quake and tsunami of March 11, 2011.
Two limited edition horses designed and distributed by Amaretto Breedables were made available for avid collectors and equine enthusiasts in the virtual world of Second Life. The detailed and interactive horses are popular with hobbyists who can enjoy the care and maintenance of the online pets as well as experimentation with breeding of the pets for creative results and new highly coveted and rare colorations. The limited edition “Sakura Japanese Blossom” horses were designed specifically for fundraising in response to humanitarian needs in Japan. There will be no further release of the design.
“The community raised a grand total of $82,264.30 USD and the heartfelt comments in group chat was rewarding.” said Panacea Luminos/Christina Galanis of Southern Tier HealthLink who oversees the fundraising activities and provides administrative support.
“AmeriCares is grateful to the Second Life community for its compassion and generosity in helping the people of Japan,” said AmeriCares Senior Vice President of Development Carolyn O’Brien. “Thanks to great supporters like Second Life, AmeriCares is delivering medicines, medical supplies and critical relief to hospitals and evacuation centers in the impact zone. Second Life’s dedication allows AmeriCares to help survivors in desperate need recover from this devastating tragedy.”
“Second Life™ is a thriving global online community engaged in collaborative three dimensional social networking for education, entertainment, healthcare and information services. The community is compassionate in their response to fundraising activities for charities and worthwhile causes and we’d like to acknowledge the generosity of the Second Life community” Said Panacea Luminos/Christina Galanis who is the avatar that directs the activities of the NYHealthScape Sims in SecondLife.
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About Amaretto Breedables
Amaretto Breedables is an organization in Second Life (SL), the virtual world available through the internet. It was created by a group of people who thought it would be amazing to have breedable and rideable horses in SL. The site was launched in September 2010 and the Amaretto Horses have been received with great enthusiasm by the SL breedable community. Horses are purchased by SL collectors and bred for their unique traits, with funds periodically donated to Real World charity. For more information, go to http://amarettobreedables.com/?page_id=2.For more information regarding the collectible and limited edition Amaretto horses please visit: http://amarettobreedables.com
About STHL (Southern Tier HealthLink/NYHealthScape in SL.
STHL is a non-profit organization designed as a partnership which brings together healthcare providers and consumers in Central New York to “connect the dots” with technology that will improve health care quality, access and safety while reducing costs. One of STHL’s primary roles as a HIE is to bring together consumers, health care providers and facilities to improve health care quality, access, and safety; and to reduce overall associated costs by advancing health information technology. Because Second Life offers a low cost and far reaching opportunity to engage the health care consumer in a hands-on and compelling new setting, STHL has begun to tap its potential as an education and communication tool to help meet the community outreach goals of STHL’s mission, including interacting with a Personal Health Record and Health Information Exchange. (www.sthlny.com)For more information contact Christina Galanis at 607.651.9150 or cgalanis@sthlny.com.
About Americares
AmeriCares is a nonprofit disaster relief and humanitarian aid organization which provides immediate response to emergency medical needs – and supports long-term humanitarian assistance programs – for all people around the world, irrespective of race, creed or political persuasion. Our emergency response teams deliver urgently needed relief to survivors of natural and manmade disasters both globally and domestically. They provide medicines, hospital supplies, bottled water and water purification treatments, nutritional supplements and other critically needed aid.For more information on Americares please visit: http://www.americares.org
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